1. Why was Barack Obama’s 2008 US Presidential Election victory symbolise the changing nature of global political communication?
this question can be approached by using the themes of media effects, global media culture, identity and/or the politics of social media.
Learning objectives assessed:
1. Explain how media affect how young people experience the world.
2. Understand the major conceptual and methodological challenges in researching media influence.
3. Appreciate the strengths and limitations of various qualitative and quantitative approaches to media research.
4. Appreciate the relationship between studies of cultural industries, media texts and media audiences.
5. Be able to define media research questions through the appropriate selection of concepts and case studies, developed through a process of drafting and redrafting written work.
And there is a several key readings that must be used in this essay such as:
Key Reading Bennett, W. L., Wells, C., & Freelon, D. (2011). Communicating civic engagement: Contrasting Models of Citizenship in the Youth Web Sphere. Journal of Communication, 61, 835-856.
Stanyer, James (2012). Intimate Politics. London: Polity
Duman, S., & Locher, M. A. (2008). âÂÂSo let’s talk. Let’s chat. Let’s start a dialog‘: An analysis of the conversation metaphor employed in Clinton’s and Obama’s YouTube campaign clips. Multilingua, 27(3), 193-230. doi:10.1515/MULTI.2008.011
Davisson, A. (2008). “I’m In!”: Hillary Clinton’s 2008 Democratic Primary Campaign on YouTube. Journal of Visual Literacy, 28(1), 70-91. Retrieved from EBSCOhost.
Erikson, E. (2008). “Hillary is my Friend”: MySpace and Political Fandom. Rocky Mountain Communication Review, 5(1), 3-16. Retrieved from EBSCOhost
Gehl, R. (2009). YouTube as archive: Who will curate this digital Wunderkammer?. International Journal of Cultural Studies, 12(1), 43-60. doi:10.1177/1367877908098854
Gillespie, T. (2010). The politics of ‘platforms.’. New Media & Society, 12(3), 347-364. doi:10.1177 /1461444809342738
Hanson, G., & Haridakis, P. (2008). YouTube Users Watching and Sharing the News: A Uses and Gratifications Approach. Journal of Electronic Publishing, 11(3), 6. doi:10.3998/3336451.0011.305
Journell, W. (2009). Using YouTube to Teach Presidential Election Propaganda: Twelve Representative Videos. Social Education, 73(7), 325-363. Retrieved from EBSCOhost.
Lance Holbert, R. R., & Geidner, N. (2009). The 2008 Election: Highlighting the Need to Explore Additional Communication Subfields to Advance Political Communication. Communication Studies, 60(4), 344-358. doi:10.1080/10510970903109946
May, A. L. (2010). Who Tube? How YouTube’s News and Politics Space Is Going Mainstream. International Journal of Press/Politics, 15(4), 499-511. doi:10.1177/1940161210382861
McKinney, M. S., & Rill, L. A. (2009). Not Your Parents’ Presidential Debates: Examining the Effects of the CNN/YouTube Debates on Young Citizens’ Civic Engagement. Communication Studies, 60(4), 392-406. doi:10.1080/10510970903110001
Tolson, A. (2010). A new authenticity? Communicative practices on YouTube. Critical Discourse Studies, 7(4), 277-289. doi:10.1080/17405904.2010.511834
Tryon, C. (2008). Pop Politics: Online Parody Videos, Intertextuality, and Political Participation. Popular Communication, 6(4), 209-213. doi:10.1080/15405700802418537
van Zoonen, L., Vis, F., & Mihelj, S. (2010). Performing citizenship on YouTube: activism, satire and online debate around the anti-Islam video Fitna. Critical Discourse Studies, 7(4), 249-262. doi: 10.1080/17405904.2010.511831
Walther, J. B., DeAndrea, D., Kim, J., & Anthony, J. C. (2010). The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube. Human Communication Research, 36(4), 469-492. doi:10.1111/j.1468-2958.2010.01384.x
Each written assignment will ask you to do four things:
1. Identify how the question addresses a general issue on the social impact of the media.
2. Identify relevant literature on this issue, and explain to the reader why this literature is important. You must refer to the set reading. Stronger essays will delve deeper into the supplemental reading list in the unit guide, or will find additional academic resources through the online database EBSCOHOST. I’ll show you this resource in seminars.
3. Identify a case study which shows how media influence works in practice. You can use ones from the book or lectures, but the better essays will apply ideas from the unit to your own youth media examples. Again, the #ats2439 resource will be useful here.
4. Summarise what you have learned about media influence, based on the literature and the case study.
-And I want this essay have minimal 6 scholarship or journal article.
Here’s the example of how the essay must be done
and I want you to follow the structure and have the relevant case study as well.
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