Service Marketing Article Summary
Write a half to full page single-spaced summary for the article link (https://www.forbes.com/sites/theyec/2011/12/28/why-customer-service-is-the-new-marketing/#662b3b905fb1)
Treat yours customers as if they were newspapers reporters; this is the new mantra for savvy companies of all sizes.
As consumers, we’ve become disenchanted with advertising and marketing of all sorts, having being duped, tricked or made to feel foolish on more than one occasion. The last true medium that holds sway is referrals from friends, colleagues, or online reviews from the likes of Yelp, AngiesList or TripAdvisor. According to a survey by the American Marketing Association, 90 percent of consumers trust peer reviews and 70 percent trust online reviews. It’s the last, true, medium that many consumers turn to when faced when inundated with choice, and confused by similar-sounding sales pitches….
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