You are the head of marketing at Ryanair and have been tasked by the board to produce a report as a starting point for discussion on the position ryanair should adopt over the next three years.
Marketing strategy is the section of your business plan that outlines your overall game plan for finding clients and customers for your business. Sometimes marketing strategy is confused with a marketing plan, but they are different
- Marketing strategy focuses on what you want to achieve for your business and marketing efforts.
- Marketing plan details how you’ll achieve those goals.
A good marketing strategy incorporates what you know about how your business fits into the market and the 5 Ps of marketing to develop the tactics and actions that will achieve your marketing objectives
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