A Strategic Assessment of the Cathay Pacific Cargo Business Model and Air Cargo Operations.

 

Objective:
-Identify and clearly communicate the air cargo business model defined and implemented by Cathay Pacific Cargo.

-Identify and clearly describe Cathay Pacific Cargo global air cargo operations and passenger/freighter network.

-Assess and discuss how Cathay Pacific Cargo is responding to air cargo shippers requirements in terms of product/ services offered in the global air cargo market.

-Assess and explain how Cathay Pacific Cargo is capturing and delivering competitive advantage from its air cargo operations
 Quantify and analyse the impact of Cathay Pacific Cargo business model in terms of annual FTKs, annual tonnage and annual air cargo revenues for the past ten years.

Task scope:
• Explain the role of the air cargo mode in air cargo supply chains

• Discuss the Cathay Pacific Cargo business model and how the airline isresing to global air cargo shippers logistics and supply chain requirements.

• Examine and describe the Cathay Pacific regional and long-haul passenger and freighter networks.

• Discuss the role played by dedicated freighter aircraft in the Cathay Pacific Cargo business model.

• Distinguish and explain the product/service offerings developed and implemented by Cathay Pacific Cargo in order to capture and deliver competitive advantage from their participation in the global air cargo market.

• Analyse and explain the annual air cargo traffic volumes (tonnes/FTKs) and the financial importance of air cargo for Cathay Pacific Airways as a result of the Cathay Pacific Cargo air cargo operations for the past ten years.
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