TOPIC AND GUIDELINES FOR THE REPORT:
The first piece of Research paper requires you to assess or build a new ecommerce business website for your chosen organization.
Below are the following:
a) details of the task you are asked to complete, and
b) guidance on what you are asked to submit.
A) THE REPORT – WHAT YOU ARE BEING ASKED TO SUBMIT
You are required to submit a written report of 2000 words (+/- 10% – not including
reference list and appendices). You might use the headings shown in this briefing or you may use your own headings; what is important is that you clearly cover all areas outlined below in a way that can be marked. You can be as creative as you like in using visuals, graphs and charts to present your data and analysis.
The report should include the following sections:
SECTION 1 – Title page: This should include the following: your name, ID,
course details, Module Title, Module Code, The Module leaders name, deadline date
and word count
CONTENTS PAGE: your report should contain page numbers and you should
include these in a clear contents page. Therefore, the structure of the report needs
to look professional. (10 Marks)
Introduction – Provide a brief paragraph outlining what your assignment will
cover and how you decided what to cover. (nb as normal, the report should be
written in the third person).
SECTION 2 – Main Findings: identify the structure, features and platforms to
be able to either assess or build new ecommerce website for your chosen
organisation (30 marks available).
You are expected to use credible and up to date reference sources about
ecommerce industry (15 marks available).
SECTION 3 – Analysis and Conclusions – clear and well-defined summaries
that are supported with discussions and justifications on assessing or building
ecommerce websites for your chosen organization (40 marks available)
SECTION 4 – References and bibliography – You must reference all
sources using the Harvard Referencing Guide. You should aim for at least ten
credible reference sources but we would expect more. (5 Marks available)
SECTION 5 – Appendices – they are not included in the overall word count
but only short summaries or screenshots of the reports you have used should be included.
The module learning outcomes assessed for this assignment are:
• The appropriate e-commerce solutions within a company’s strategic objectives
• Effective e-commerce analysis in a company context, in order to enable the selection of an appropriate business model
• The contribution of e-commerce makes through the whole business cycle;
• Write a business report that examines the opportunity for strategic improvement in current business practice;
• Assess the importance of e-commerce concepts to an organisation’s future development.
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