Southwest Airlines Profits
Question 2: What was Southwest’s main goal introducing the early-bird check-in? (15 %)
Southwest is proud to announce its newest product, EarlyBird Check-in, which gives Customers the option to score an early boarding position by adding an additional $10 to the price of a one-way fare.
The low-cost service automatically reserves a boarding position for Customers prior to general check-in, allowing EarlyBird Customers to begin boarding the plane after Southwest’s Business Select and Rapid Rewards A-List Customers.
Effect on revenue and profit
it’s been revealed just how much money the airline makes selling its EarlyBird Check-In product that increases your chances of landing that higher position: $358 million last year alone–and it’s poised to go up even higher, shortly.
Southwest brought in $21.2 billion last year, so Early Bird Check-in apparently accounted for 1.7 percent of that.
Do some research on Southwest’s revenue and profit.
Check the section of the article titled “The bottom line: profits, profits, profits”.
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