Sales Strategies

Sales Strategies

Why do companies use the sales and marketing strategies they do? How do they reach the desired target audiences? You will explore possible answers to these questions in this Discussion.

To prepare for this Discussion:
Conduct an Internet search on the topic of sales strategies.

Review several key Web resources which you evaluate to be high-quality, neutral, and unbiased. Select three sites to use for this assignment.

Reflect on the information on sales in the Ferrell reading, the course media with Edie Goldberg, Ph.D. and Soren Kaplan, Ph.D., as well as what you found on the Internet sites. What are the overlaps? What additional information did you find in your search?

Think about the organization in which you work and/or the one you are using for your Final Project. Based on the readings and your Internet search, what sales strategies do you recognize as being used in either or both organizations?

Consider, based on your reading and Internet search, what sales strategies could be used in either or both organizations.

With these thoughts in mind:
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