What extent does religion, culture and health-conscious consumers affect non-alcoholic beer product sales in the UK?
Sales of branded products outstripped private-labels in supermarkets for the first time since 2015 this summer, while non-alcoholic beer went from strength to strength, according to the latest figures from Kantar Worldpanel.
1. Health-effect
2. Religion culture
Kantar World panel shows that ;
Non-alcoholic beer sales have grown by 40 per cent in 2013.
The super rise has been due to;
- An increasing product range
- Improving taste
- Changing target market: increasing health–conscious population (inclined to give up alcohol)
- Increasing Muslims lived in the UK.
And there are examples of my literature review!
