Write a paper (1,000-1,250 words) in which you evaluate the social media efforts of a popular online retailer: Nasty Gal.
In addition to reviewing their social media presences (Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc.), you should also evaluate their posting strategy/frequency, their ability to generate user engagement, and the specific types of promotional efforts that seem to be most effective. After reviewing the existing presence, you should also present strategies for generating enhanced results, identifying anything from posting/content strategies to promotional concepts to methods by which “influencers” can be properly incentivized to help drive additional traffic/business and brand loyalty.
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