How organisation learning with social media in order to be innovative? Choose one organisation and analyse it (except IBM).
Main expectation
The assignment requires an analysis of a recent IBM initiative relating to ‘Social Business’ ibm.com/socialbusiness/uk"
"To analyse the case study should from these 4 elements => organisational learning approach, social media development, knowledge management features and the extent of subsequent
innovation.
It is expected that an in-depth investigation and analysis is undertaken to determine the extent of the theoretical and practical issues involved in how the Social Media service was achieved through knowledge and innovation frameworks and include how your case analysis enabled successful knowledge and innovation within the organisation."
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