Description of the assignment
The minor assessment is centred around Sony’s annual report. Each student is expected to submit a case report, based also on the analysis of relevant background readings on top of the case study itself, addressing the following issues:
Discuss the decision-making process at Sony and outline the factors that influence it. Then classify the decisions.
How would you manage the decision-making process if you were the Chief Executive Officer? Explain each stage of this process.
Describe and analyse the consumer electronics industry and how Sony’s managers should take it into account in making decisions.
Apply forecasting models to Sony case study (e.g. provide a 2-year moving average graph by using sales data).
INTERNATIONAL BUSINESS DECISION-MAKING
