Growth and development of Aussie Pooch Mobile

Questions:

Assume that the founder of Aussie Pooch Mobile, Christine Taylor, has asked for your advice regarding the future direction of the franchise. You are required to:

1.    Critically analyse the growth and development of Aussie Pooch Mobile from its inception until the present time.

2.    Provide specific recommendations to the founder regarding:

(a)    Domestic and international growth strategies
(b)    Attracting and recruiting franchisees in Australia
(c)    Achieving competitive advantage in the pet grooming industry
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