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Attitudes towards an individual are based on the culture that he/she identifies with (Verkuyten& Thijs 2010). The authors further maintain that a tendency where a group of people identify themselves with a certain culture is common. It may be intentional or unintentional, since people feel comfortable around people they can correlate with and understand. In most cases, segregation of a group from the others occurs in most social settings. In response to being secluded, the minority, often feel discerned by the majority, and they may label them as racists.
Verkuyten and Thijs (2010, p.469) agrees that, the prime group’s perception towards the minority is based on the latter identifying with them in values and ideas; hence the inferior group should consent on leaving their group.
In cases where groups are identified with the culture they belong to, Verkuyten & Thijs (2010, p.472) state that, individuals with multiple cultures, one matching that of the prime group, have that a competitive edge over their counterparts in single culture – minority group. Multiple identities will help them gain recognition from the prime group with benefits in social relations and other beneficial sectors such as finance, occupation as opposed to the smaller group.
Cultural identity is categorized by the first impression portrayed after mentioning one’s culture name. This impression leads to categorizing and generalizing perception towards an individual, without analyzing the individual in person rather than the general culture that one belongs to (Verkuyten & Thijs 2010).
In conclusion, a person is grouped according to his/ her culture, without assessing who the person really is, thus tagged in the general views and the perceived behavior of his/her culture.
Verkuyten, M & Thijs, J 2010, ‘Ethnic minority labeling, multiculturalism and the attitude of majority group members’, Journal of Language and social Psychology, vol.29, no.4. pp. 467- 477.