Venture Pitch

– 40% weighting. 10-15 minute presentation.

Students prepare a 10-15 minute individual ‘Venture Pitch’ with accompanying presentation slides and bibliography.

The ‘Pitch’ is to include:
Outline of the idea and innovation,
Financial projections,
Marketing strategy, and
Critical issues that may impact success.
You must submit your presentation slides via the moodle submission link.
Marking Criteria Marks allocated to criteria:
Focus
Does the pitch stay within and fulfil the topic parameters? 20
Synthesis
Does the pitch bring together the literature in a significant manner that addresses an essay question? 30
Soundness
Does the pitch indicate a comprehensive understanding of the topic area and literature discussed? 30
Clarity of structure
Is the pitch well organised and logically constructed to achieve synthesis while being mindful of the needs of the reader? 10
Mechanical Soundness
Is the pitch clearly written, spell checked and grammatically sound and referenced appropriately? 10

Please ensure that your report and pitch has a strong academic foundation including theory, empirical evidence and references. If you use

material from case studies or company websites remember that these need to be properly quoted and referenced just like all other materials.
Innovative and structure in your 7 p’s of marketing
The pitch is to include:
Outline the idea and innovation
Financial projections
Marketing strategy
Critical issues that may impact success
Clarity in who that target segment is- describe them thoroughly
Who am I talking- veering away from the demographic segmentation?
Opening gaps form when you use demographics
Clear idea of the audience
Marketing approach, tools
Financial projections -Cash flow statement-will need seasonality, as it’s a tourist-associated business
Balance sheet is from February 2016 to March 2017
Pick out the interesting things in that cash flow, seasonality,
Main critical issues – what are you going to do that minimise that risk
And if it does occur what will you do
More of a holistic thing- is your innovation unique
What happens if something goes wrong with the company how to mitigate the problem?
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