Muji Market entry with no brand and The world car or cars for the world

S5- Discussion Questions

1. Carry out a marketing environment analysis. Which of these factors will be critical for Muji’s future success in entering new markets?
2. Prepare an outline international market entry strategy to develop the business in Europe.
S6- Discussion Questions

1. What do you consider to be the key factors that the car industry will face over the next three to four years? You should consider issues relating to the environment, customer requirements and competition.
2. Choose one of the five major groups highlighted in Table 1. Against the background of the analysis carried out, develop a product strategy for the group that includes new product development, supply chain considerations and brand development.
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