Cultural Influences On Consumerism in China.
China is becoming one of the largest consumer markets in the world, as over a billion people desire their first TV, cell phone, and car.
You are a marketer for a large fast-food franchise that wishes to expand into China. What cultural influences do you have to consider to be successful?
In a world that is becoming more technologically advanced everyday, people are able to learn about other
cultures in ways and at speeds that were once inconceivable. Widespread communications IS changing how consumers shape their values and how they choose to spend their money.
Many people taking part in this
‘global consumer culture’ value global brands
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