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DESCRIPTION & ANALYSIS OF THE CASE
INCLUSION OF ACADEMIC & THEORETICAL PERSPECTIVES
REASONS FOR INSIGHTS AND CONCLUSIONS
PERSUASIVENESS OF ALTERNATIVES
How did the organization handle the situation described?
What did they do well?
What could they have done differently?
What lesson or lessons does this case provide to guide future public relations practice?
Assessment criteria RUBRIC
You will be assessed on the basis of:
evidence of high-level research and integrated critical thinking
evidence of advanced ability to analyse, compare and contrast examples of communication theories and practice
evidence of argument, supported by learning materials and independently sourced texts, journal articles, online materials etc.
Learning outcomes assessed
define and analyse the history, principles and practice of public relations
identify and interpret communication theories and their application to public relations practice
compare and contrast the contexts – global, social, political, intellectual, cultural, environmental, economic and technological – in which communication management practitioners operate
examine and evaluate public relations practice through relevant case studies and contemporary issues
communicate knowledge through situating practice in the context of literature and best practice
reflect on professional responsibilities and theoretical perspectives of public relations and corporate communication strategy
This means ,should first watch this video ,give some feedback ,did they describe question , high-level research and integrated critical thinking…..
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